Arauco Maipú

Architect

Nicolás Matzner Weisner

Associate Architect

Jaime Pascual Manchego

Construction Company

SAGARO + NMW + Jaime Pascual Manchego.

Date of construction

November 2007

Built Area

100 m2

Location

Av. Américo Vespucio 399
Local 346/348
Maipú, Santiago, Chile

Unlike other the other stores of 100 m2, this one has a almost perfect square-shaped floor plan.

The design continues to incorporate center and side gondolas to display items, as well as a customer attention-information counter. The stationery supplies and furniture --cutting table, paper frames and rolls included-- are all placed under a great general trimming, highlighting the sense of unity and organization of the store.  

The most notorious innovation of this store is the facade. The left vain has a 3.7 x 3.1m piece of glazed glass that comes out of the original lead of the front towards the interior (enclosure) of the store. This allows the store to showcase itself through a "niche of observation" to ongoing shoppers. Another important innovation were the window displays themselves: for the first time they have only 40 cm of depth.  

A big acrylic company logo was placed on the upper side of the left vain, to attract shoppers attention at distance. Meanwhile, on the top of the right vain of the facade, the sign with the stores' name was placed.